Wanna meet Kelly Cutrone AND help out an AMAZING cause?

Of course you do – you’re not crazy, right? I didn’t think so.

Well if you’re in Melbourne on Wednesday 23rd March (short notice, I know, Apologies!) then get yourself down to Myer Melbourne from 5.30pm, head to the Illamasqua counter (you won’t miss it – look for the vast array of colours and quality, professional make up) and get your chance to meet Kelly Cutrone, founder of PR company People’s Revolution. You might recall seeing Cutrone on The Hills, The City or her own reality show Kell On Earth, which documented the behind the scenes at People’s Revolution; one of the most powerful US based PR firms in the industry (they’ve represented the likes of Vivienne Westwood, Agent Provocateur, Thierry Mugler, Valentino – to name but a few).

Cutrone is in Oz to do a book signing for her memoir, ‘If You Have To Cry, Go Outside, and Other Things Your Mother Never Told You’.

The best part about it is you will be helping out, and raising awareness for a fantastic cause: the Sophie Lancaster Foundation. Illamasqua has been behind this cause for a number of years now, and through their own charity: S.O.P.H.I.E, which has just been launched in Australia, they are hoping to educate people about tolerance.

In 2007, 20 year-old Sophie Lancaster and her boyfriend Robert Maltby were set upon and savagely beaten by a gang of youths, simply because they looked and dressed differently. Sophie tragically died as a result of her injuries, and Robert has been left with permanent damage.

Following Sophie’s death, her mother and family and friends set up the Sophie Lancaster Foundation to Stamp Out Prejudice, Hatred and Intolerance Everywhere. And it is fitting that they work in conjunction with Illamsaqua, a brand that passionately encourages and promotes the right to self expression.

You can help by popping down to Myer Melbourne on Wednesday 23rd March, and by buying two pieces of Illamasqua makeup, you will be given a copy of Kelly’s book which she will then sign. All proceeds to the value of the book (RRP $27.99) will be given to the Sophie Lancaster foundation.

If you can’t make it however, you can also buy an Illamasqua Sophie pencil, wristband or make a donation, with proceeds going directly to the Foundation. Click here to learn more about Sophie and to watch a haunting rendition of her story, Dark Angel, a short film by award-winning French director Fursy Teyssier, and featuring the music of Portishead.

S.O.P.H.I.E

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Categories: Beauty

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2 Comments on “Wanna meet Kelly Cutrone AND help out an AMAZING cause?”

  1. March 23, 2011 at 18:51 #

    I can’t believe I am reading this at 6.50pm ON THE NIGHT.

    • March 23, 2011 at 20:47 #

      Oh, I’m sorry too. She was so sweet and lovely. Her book is amazing, as is the SOPHIE charity!

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